PACKAGING / V12 · STATUS / FINAL DIRECTION

PROTECT.
IDENTIFY.
KEEP.

A paper tube protects the sleeve. A window, band and detachable card identify it.VIEW PACKAGING
Blue B05, pink B06 and yellow B07 sleeve packages arranged in a stepped perspective
B05 / B06 / B07 · V12 PACKAGING CAMPAIGN

PACK / 01 · FEATURE / MATERIAL WINDOW

The window shows colour and material.

The white tube protects. The window and band identify.
Cylindrical packaging campaign composition
Four-piece Kixel sleeve collector set

PACK / 02 · FORMAT / COLLECTOR SET

Four colour codes form one set.

MODEL / S01–S04 · FUNCTION / DISPLAY / GIFT

01 / OPENING SEQUENCE

Pull the mandrel and keep the card.

PARTS / TUBE / MANDREL / GUIDE / BAND / CARD
Three steps for pulling the inner mandrel from the package
01

Pull the mandrel.

Pull the embossed cap. The mandrel and sleeve leave the paper tube together.

02

Read the identity.

The window shows material and colour. The band records the colour code.

03

Keep the card.

Detach and keep the perforated card. It connects to member rewards.

02 / COMPONENTS

Each part performs one task.

The mandrel locates and pulls the sleeve. The band carries product identity.

SIZE / PACKAGE
160 × Ø43 mm
SIZE / SLEEVE
101.5 × Ø37.28 mm
SIZE / PAPER MANDREL
152.25 × Ø35 mm
SIZE / LABEL BAND
144 × 50.75 mm
Exploded structure of the Kixel sleeve package
PARTS / SLEEVE / MANDREL / TUBE / BAND / CARD / END MARK
Label band and detachable collectible-card detail
COLLECTIBLE LABEL / 280 GSM
Dimension sheet for package, mandrel, sleeve and guide
PROPORTION / MATERIAL / SCALE

03 / RETAIL DISPLAY

Colour codes align the range on shelf.

VIEW RETAIL CONCEPT